Grace-Anna Douglas

Marketing Manager

Phone:

+1 (201) 563-4337

Email:

grace@gracefulmedia.co

Location:

New York City Metropolitan Area

Date of Birth:

February 17, 1999

Hi, I'm Grace!

I’m a dynamic marketing professional with a passion for crafting campaigns that drive real-world impact. By leading global out-of-home and paid media initiatives for international conferences across Oslo, New York City, and Taipei, I’ve implemented strategies that drove remarkable growth, elevating annual ad impressions from 2 million to an impressive 23.3 million.

Through bold visuals and strategic storytelling, my work has lit up iconic landmarks in Manhattan and London to spotlight pressing human rights issues, like the hidden costs of the fashion industry. I’ve spearheaded transformative projects, including overhauling the Oslo Freedom Forum and Human Rights Foundation websites, relaunching HRF’s college conference series, and organizing thought-provoking panels at SXSW.

With a knack for growth, I’ve expanded social media engagement by 400% and built HRF’s first-ever network of advertising vendors and media partners, ensuring seamless collaboration and compelling promotions. My leadership is rooted in a commitment to making a difference, blending creativity, strategy, and a global perspective to inspire action.

Norge_Human Rights Foundation_2024_v19_Adshel-4.jpg

* One of my yearly ad campaigns at a bus stop in Oslo, Norway.

"Grace is a marketing and website wizard, for anything that requires approval or a look over I trust Grace’s opinion."

- Former colleague, Human Rights Foundation (HRF)

Let's Chat

Projects I'm Most Proud Of

Showcasing impactful campaigns and initiatives that have driven growth, amplified voices, and inspired change worldwide.

Norge_Human Rights Foundation_2024_v19_Play Adshel-1.jpg

Marketing & Advertising Lead

The 2024 Oslo Freedom Forum

After launching the largest paid media and out-of-home campaign in the organization's history, the June 2024 event in Oslo, Norway, reached record attendance with approximately 1,500 participants—up from 800 the previous year.

Attendees included prominent human rights defenders and industry leaders, such as Jack Dorsey and Paul Rusesabagina.

Communications Lead

The 2024 College Freedom Forum

A colleague and I took the initiative to relaunch HRF’s College Freedom Forum, reviving this key platform for student engagement.

In spring 2024, we successfully hosted the first event at Stanford University, bringing together students and human rights leaders for impactful discussions on global freedom challenges.

Pictured: Lobsang Sangay, the former President of Tibet.

Account Manager

@OsloFF Social Media Growth

When I started at HRF, the Oslo Freedom Forum Instagram account, for example, had just 6,000 followers. By implementing a cohesive marketing plan and consistent post structure, we achieved a 400% growth across platforms, building a stronger, more engaged community around HRF's mission.

Panel Organizer

2023 SXSW

After months of organizing and promotion, it was incredible to see my first SXSW panel come to life in Austin, Texas!

The discussion explored how authoritarian regimes use technology to stifle dissent, from internet shutdowns to spreading disinformation.

A huge thank you to my amazing speakers—Arthur Holland Michel, Manal al-Sharif, Felicia Anthonio, and Scott Carpenter—for traveling from across three countries to make it happen!

Marketing Lead

Website Revamps

Overhauled both the Oslo Freedom Forum and Human Rights Foundation websites, serving as the key liaison between vendors and the web team.

I oversaw project management, planning, and development for the redesign and brand refresh, including migrating HRF.org and backend databases to a new, more efficient platform.

Marketing Lead

Fashion Week Projection Mapping

As the 2023 New York and London Fashion Weeks came to a close, we projected images depicting the human costs of the industry on iconic landmarks and billboards across New York City and downtown London.

Watch the project's full recap video HERE.

Looking For More Of My Projects?

Experience & Education

July 2024 - Present

October 2023 - Present

June 2023 - Present

January 2021 - November 2024

August 2017 - May 2021

American Marketing Association

New York Chapter Board of Directors, Membership Chair
- Volunteer position

American Marketing Association

Professional Certification in Marketing Management (Exp. 2026)

Anne Applebaum, Staff Writer at The Atlantic

Freelance Social Media Manager

Human Rights Foundation

Marketing Associate (Managerial Role)
- Managed the global marketing team for the Human Rights Foundation (HRF), leading all digital advertising, paid media, and creative campaigns for HRF, along with HRF’s international human rights conference series, the Oslo Freedom Forum (OsloFF), and HRF’s college-based conference series, the College Freedom Forum (CFF).
Digital Media Associate
Communications Intern

Fairleigh Dickinson University

B.S. in Marketing and Public Relations
- Class of 2021 Cum Laude Latin Award

Let's Get
Social

* Former colleagues and I in downtown Oslo, Norway.